Monthly Archives: November 2017

Phenomenon’s New President Is a Former TBWA Vet With Global Branding Experience

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Business transformation agency Phenomenon will start 2018 with a new president after hiring Erica Hoholick to fill that role.

“The fact that they are not just a traditional ad agency … I think that’s the thing that … is the most interesting to me,” Hoholick told Adweek. “I’ve worked in the agency world for so long at really big, amazing companies on huge global brands and those have all been incredible experiences, but this really gives me a totally different opportunity and the ability to partner with clients in a completely different way.”

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